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Fragrances retailer appoints Brazen

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By The Drum Team, Editorial

September 18, 2007 | 1 min read

The Fragrance Shop has appointed Brazen to handle a major consumer-focused campaign, as part of a recent brand overhaul.

The Liverpool-based retailer, which has 102 stores nationwide, has tasked Brazen with helping drive footfall and position the brand as the expert on fragrances. The Manchester-based agency will work on national and regional stunts, events, media relations and store openings.

The Fragrance shop sells a range of designer scents, including Chanel, Gucci, Dior, Armani, D&G.

The PR campaign will drive footfall in stores and position The Fragrance Shop as the expert on fragrances through a series of creative national and regional stunts, events, media relations and store openings.

The Fragrance Shop is rebranding its current store portfolio and is planning to launch a further 15 to 20 stores in the next year, with a vision to be the number one in the market by 2010.

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