Propaganda wins H&B, as Revolver name is removed
Further details have emerged over Holland & Barrett’s £6million advertising account review, which took place earlier this summer.
As first reported in The Drum (3 August), the retailer was rumoured to have appointed Leeds-based Propaganda following a pitch. It is now believed that Propaganda will replace incumbent agency Guerilla, which is currently working on the firm’s autumn campaign, to start work on the Christmas TV activity.
Propaganda declined to comment on the speculation, while there was no-one available to comment at Holland & Barrett.
Meanwhile, Propaganda has also denied rumours that it has closed its Revolver PR business. Chairman, Julian Kynaston revealed the consumer PR division is being rolled into the main business.
In a separate development, Propaganda has confirmed the opening of a new office in London’s Soho.