UK agriculture gets a makeover thanks to 10
Huddersfield-based design agency 10 has created a new name and logo for the British agricultural industry. AB Agri is an international UK-based business delivering products, technology and services to the agri-food industry, with global sales of £6billion across 46 countries.
AB Agri approached 10 to create a “powerful” new name and brand that would fit with its growing international positioning.
Jill Peel, creative director of 10, said the rebrand was about creating a strong image representing the scale and status of the industry.
“It’s a great platform to help expand the company’s footprint worldwide. We’re now working with AB Agri to implement the design across various media including web, literature and interiors,” she said.
Sarah Hemming, marketing director for AB Agri, said 10 was commissioned due to its reputation for excellent creativity.