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Food brand hits the screens with help from Big

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By The Drum Team, Editorial

August 30, 2007 | 1 min read

Big Communications has produced a series of 30-second TV commercials for food and drinks group Princes.

The prime-time TV campaign, directed by Jon Harvey of Fresh Films, starts its run next month and is the focal point of a £4million integrated brand-building campaign by firm.

The campaign is the culmination of a

six-month brand-planning process from Princes, supported by Big, and will include a substantial press campaign in national consumer titles between September and March 2008.

Mark Firth, Big Communications’ creative director, said: “We are delighted to have been commissioned by Princes to produce their TV commercials. Princes is a dynamic company in an exciting period of growth and we look forward to playing our part in the company’s marketing strategy.”

Big’s relationship with Princes dates back to 2003 when it began handling creative work for brands such as Aqua-Pura and Jucee. The Leicester-based agency was appointed as lead brand strategy agency last year.

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