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BT turns to 23red central to gauge consumer market

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By The Drum Team, Editorial

August 30, 2007 | 1 min read

Midlands-based 23red Central has been appointed by BT CSR (corporate and social responsibility) to review its consumer communications strategy.

The initial project, lasting three months, will look at the main environmental, social and economic issues facing society and their impact on consumer behaviour within a widespread consultation across the UK.

Latterly, the strategy will incorporate the testing and development of a number of campaign concepts across the country.

Alison Garner, BT CSR communications manager, said: “23red Central has been chosen for this groundbreaking task on the basis of their deep understanding of CSR. The agency has a proven ability of engaging with local communities as well as offering national and global insights.”

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