Glenmorangie looks to Paris for relaunch ads
Glenmorangie has revealed that it is to work with a Parisian advertising agency to relaunch the famous malt whisky.
The whisky brand has unveiled widesweeping plans to expand its global market reach through the launch of new designs, including a new brand identity, bottles and packaging, as well as a new range of products.
The move is supported by a major marketing campaign, including advertising by Paris-based Malherbe.
The whisky’s last advertising campaign was created by Edinburgh-based 1576. However, the brand has not abandoned Scotland completely, and continues to work on high-profile elements of the campaign with Tayburn and Story.
Tayburn is working on Glenmorangie’s web activity, while Story has been tasked with completing the whisky firm’s brochure-wear. Meanwhile, the new bottle has been designed by Holmes & Marchant and newlook packaging was created by Lewis Moberly.