The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Drumond Park to launch new Rubik's toy

Author

By The Drum Team, Editorial

August 23, 2007 | 1 min read

Drumond Park, the UK’s leading independent games company, is launching a new product from the makers of the Rubik’s Cube, with media being planned and bought through Feather Brooksbank. The Revo from Rubik’s is an electronic cube featuring six games to test reaction speed and hand-eye co-ordination.

Teaser activity, created by Grangemouth-based digital team Holistech, was initially launched by FB through YouTube. This is followed by a national TV campaign, created by The Leith Agency and Greenroom Films, combined with an interactive partnership through Nickelodeon’s website, also planned and developed by Feather Brooksbank.

Balblair and are excited about the appointment of Leith whose pitch was truly impressive – they exceeded our expectations by presenting a campaign that will connect with our target consumers in an innovative way, replicating the premium

Trending

Industry insights

View all
Add your own content +