Subaru launches new pick-up campaign by PHWT
PHWT has developed a rolling launch programme for pick up truck manufacturer Isuzu UK’s new range.
The programme to launch the company’s Rodeo Denver Max range of pick-up trucks will include a full range of above- and below-the-line communications.
PHWT created the tagline Even Works Weekends’ for the campaign. The launch has consisted of a press campaign to automotive and other relevant sectors’ trade press, a launch event, new vehicle brochure and price list, plus targeted dealer communications and all point of sale material.
PHWT director George Wallis said: “The new campaign comes at the pick-up market from a realistic work-based positioning, which succeeds in differentiating Isuzu from its competitors. It is really reflective of how the brand and the Isuzu product are going from strength to strength.”
International Motors reappointed PHWT in 2005 after holding a pitch for its Subaru and Isuzu brands. Subaru was moved to Miles Calcraft Briginshaw Duffy in London.