Space produce seduction-themed Nivea campaign

Marketing agency Space has conceived a seduction-themed roadshow to promote Nivea’s new Body Smooth Sensation moisturiser, which will embark on a three week nationwide tour from 21 August. Women will be invited into a travelling boudoir to spend five or ten minutes ‘getting set for seduction’.

Gemma Winks, NIVEA body brand manager, said: “The boudoir experience will allow us to connect emotionally with young consumers who do not currently use bodycare products.”