New accounts total £1m for Code media arm

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By The Drum Team, Editorial

August 16, 2007 | 2 min read

Code Computerlove has picked up several new accounts as it sees its media division take over £1million worth of accounts.

The Manchester agency has been tasked by e-commerce site Leekes to devise and implement a digital media and marketing strategy for the retail business.

Chris Heg, media director for Code, confirmed the agency would be implementing an inbound link building program and delivering a sophisticated regionalised pay per click search campaign that supports key departments and products in the Leekes range, ahead of other projects to enhance the site.

Meanwhile, Mike Watson Images has appointed Code to design the digital marketing for the company’s e-commerce brand, Moodboard.

Launched this month, the site will help drive sales of the company’s royalty free images, with the campaign launching with a focus on USA and UK before reaching Europe and Australia.

Code has also had its remit extended provide SEO for blind retailer Hilary’s portfolio of sites.

Meanwhile, the web design team has developed the new website for Sharwoods, which will incorporate social networking into its online presence and focus on the new brand positioning.

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