Mediavest makes Magnet shortlist and wins Barratt and Hain Celestial
Mediavest is understood to be one of four Manchester agencies who will pitch for Kitchen company Magnet’s marketing account in the next two weeks, estimated to be worth £9million.
Magnet’s current agency, Universal McCann has also been invited to pitch.
The agency review follows the departure of the former marketing director in February. Magnet’s marketing co-ordinator Alison Tracey said the company didn’t wish to disclose the identities of the four beyond saying McCanns had been invited to repitch. However The Drum understands Mediavest are also in the frame.
MediaVest has also been appointed to handle the UK media planning and buying for US natural and organics food company Hain Celestial, after an infornmal discussion period of 18 months.
The campaign will include the £1m relaunch of the Linda McCartney range of meat free foods which will commence in the autumn. Hain Celestial bought Linda McCartney Foods from Heinz in June 2006.
Cross said: “We’re delighted to be working with such an iconic brand at a key stage of its redevelopment. This is a challenging brief, but the scope for growth is clear so it’s very exciting to be involved from day one. Hain’s portfolio is vast and we’re looking forward to working with them to extend their UK range in the future.”
In a busy month for the firm, Mediavest have also won the account for Barratt Developments from rivals Charterhouse. The appointment will take effect from autumn 2007. It is understood that Barratt\'s marketing team in Newcastle was keen to consolidate its media business under one roof.