Girlscome1st for Finn in PR push
Leeds based, Finn has been appointed by woman sports and fitness site, Girlscome1st to handle its digital PR.
The site, which was launched in June by Wendy Taylor, former Adidas head of communications for individual sports, has tasked the agency with raising its online profile.
Richard Rawlins, managing director of Finn explained: “We\'ll be developing a mixed programme combining on-line media relations and activity within social networks to identify and develop brand advocates and drive word of mouth. We also have a very exciting viral campaign to launch later in the year.”
Taylor commented: “Finn impressed me with their combination of quality experience in sports and fashion and a real understanding of how to bring GirlsCome1st to life online. Most importantly for me, they\'re northern based and thoroughly decent people to deal with.”