Stand offer some TLC
Stand has created a new brand identity and a series of marketing materials for Tennent’s Lager Care (TLC).
TLC is Tennent’s Lager’s quality programme that aims to educate bar owners and their staff on how to maintain and build product quality standards to ensure that the perfect pint is poured every time.
This is the second in a series of TLC projects that Stand has designed for Tennent’s.
The illustration style is featured in all four training manuals to show the process involved in pouring the perfect pint and is juxtaposed with a simple type led design that reinforces the idea of quality and freshness.
The finished marketing materials will be rolled out across bars in August.