NEC withdraws scots marketing function
Computing giant NEC has withdrawn its marketing team from Scotland, moving all functions to its office in West London.
The move follows a substantial restructuring programme, initiated by HQ in Japan, that will see the bulk of the UK businesses operated from France.
The company had formerly maintained a marketing and communication team of four based in Livingston – three of whom have been made redundant while the last member closes down the operation.
The company will now employ no marketing presence in Scotland, and will instead engage creative teams as required on a campaign by campaign basis.
The last work undertaken was the NEC press operation run by IAS Smart, currently working a notice period.
NEC, at one point, spent £1.6m on its Scottish marketing operation, although this had been scaled back recently to around £500,000 per annum.
Stewart Taylor, former marketing communications manager at NEC, said: “It’s a pooling of resources. Wherever in the regions NEC was represented, that representation is now falling away. It is going to be totally London-centric. I don’t expect there to be much done north of Birmingham.”