Capability on Target as WWAV and 1576 miss out
Target Direct has been appointed by Capability Scotland to handle its direct marketing account following a three-way pitch.
The charity has tasked Target Direct, which beat WWAV Rapp Collins and 1576 in the pitch, with developing a three-year direct marketing programme in a bid to increase its donor base.
The agency will begin work on the charity’s existing donor database, before implementing the programme with the aim of raising the number of donors as well as ‘raising the average gift’ from donors.
New concepts will be developed and tested with quarterly campaigns planned.
Alan Gardiner, group account director of Target Direct Scotland, said: “We believe that a targeted direct marketing programme will definitely deliver the desired results.
“We plan to develop creative communications that speak on a very personal and emotive level.”