Urbis launches new summer campaign
Urbis, Manchester’s iconic exhibition centre, has launched a new campaign to raise awareness and attract visitors throughout the summer.
The campaign, ‘Country Life Is Rubbish’, has been developed by Manchester-based Dinosaur.
The ads are due to run on 6-sheet posters and as part of a metrolink campaign.
Caroline Ashworth, marketing and communications manager for Urbis, said: “‘Country Life is Rubbish’ is wonderfully imaginative in it’s approach and we think it will appeal to existing visitors and grab the attention of others who have yet to experience Urbis and the city.”