Sony Centres is rolling out a new summer sales campaign devised by WAA.
The campaign, which includes TV, focuses on the premise that “there’s nowhere better for Sony”, linking the experience of using the brands in the home to that of being in a Sony Centre.
The aim is to highlight the centres as the one and only destination for Sony.
The 30-second ad will air nationally throughout July and highlights the firm’s range of Sony Bravia LCD TVs.
Birmingham-based WAA was first appointed by Sony Centres in 2005.