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McCann director Child joins board for yes direct

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By The Drum Team, Editorial

July 19, 2007 | 2 min read

Brian Child, the former chief executive of McCann Erickson Manchester, has joined the board at Uttoxeter-based Yes Direct as a non-executive director.

Industry stalwart Child, a non-executive director for design agency Elmwood and communications group Mission Marketing, worked for McCann’s from 1989 until his retirement in 2002. He was also chairman of the McCann UK Network, vice president of McCann Europe and established Momentum, a network of event and sales promotion companies across 23 countries.

In the past 12 months, Yes Direct has added to its client base with the likes of Ibstock Brick, Newey & Eyre, Scotts, animal health giant Intervet, and Swift Prestige Hire, part of FTSE-listed Helphire plc.

Yes Direct managing director David Patrick said: “We have achieved a great deal in the last 12 months and our renewed listing in the RAR 2007 top 100 is a tremendous boost. We are now ready to take the business to the next level.

“Brian’s appointment represents a significant step in the development of Yes Direct. His passion and commitment to the business combined with his outstanding experience and network make him the perfect partner to take the agency forward.”

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