Strathmore ads launch by Leith
The Leith Agency has created a £1m marketing campaign for AG Barr’s Strathmore Spring Water.
Shot in Glasgow, the advert features an urban dance sequence interwoven with digital images of the water. The creative drive is to represent the pure, clear qualities of the Scottish brand in a contemporary way.
Barr Soft Drinks purchased Strathmore for £15m in 2006, and now aims to create a greater consumer awareness of the water, which is already a leading brand in the bar and restaurant sector.