Grolsch get deja vu with blonde
Grolsch has launched a new digital campaign using cross-channel interactive marketing.
Created by Blonde, the Coincidence campaign is focused around a new viral as part of the next phase of the Welcome To The Green Light District campaign, created by The Leith Agency, which integrates all of Grolsch’s marketing activity in the UK.
The viral campaign is hosted on the brand’s website where the user is asked to sign up. Upon receipt of an email, the recipient can open a film featuring a conversation about déjà vu between two strangers in a Grolsch bar. They decide to test the theory and one of the men sends a text, which will be simultaneously received by the person viewing the film.
Nicola Young, marketing communications director at Coors Brewers, said: “The Coincidence campaign has been an exercise in brand building across a range of media channels, showing how multiple platforms can be leveraged to support an integrated campaign.”