Prego launch Baco healthy eating website
Prego has launched a new online project for tin foil manufacturer, Baco to promote healthy eating among children.
The site created by the Leeds-based agency is set in an interactive fantasy world called ‘Baco Rainbow Island’ where children can interact through online puzzles and games.
Prego managing director Steve Henry said: \"Baco Rainbow Island is a great example of the way a well-established brand can connect with its audience in new ways.”