Arc celebrates garden win
Arc Edinburgh has won the Royal Botanic Garden Edinburgh tender following a two stage pitch process, initially involving seven agencies which were narrowed down to a final four.
The Edinburgh based agency will now complete a brand audit and propose forward strategic branding options following a comprehensive research programme with all major stakeholders.
Carolyn Laing, managing director of Arc Edinburgh commented, “It is a really exciting time for the Royal Botanic Garden Edinburgh and its regional gardens, and we are delighted to be involved with such a well known, and respected organisation. Through this project, we will ensure the brand architecture is robust in accommodating the organisation’s diverse offering and ambitious plans for the future.”