Bicester Village target shoppers with viral game
Bicester Village, the designer outlet chain, has launched an online campaign through Milton Bayer Digital.
The Northampton-based agency has created a viral game that rewards players who send the link to their friends with a VIP Day Card, entitling them to extra savings at one of Bicester Village’s 100 boutiques. Players are also encouraged to register to win a £1,000 shopping spree.
Natasha Knight, head of Milton Bayer Digital, said: “To play the game, the shopping character ‘Emily’ has to get round Bicester Village in the fastest possible time, collecting as many designer shopping bags such as Anya Hindmarch, Salvatore Ferragamo, Pringle of Scotland, DKNY and Cath Kidston as they appear on her ‘Wish List’.
Karin Lorenz, website manager of Bicester Village, says: “We’re emailing the game to our 60,000 plus subscribers and we’d like to be able to double our registration database. It’s the first time we’ve tried viral but we believe the fun element of the game will attract plenty of shopaholics.”