The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

The Leith Agency appointed to its second Coors account within a month

Author

By The Drum Team, Editorial

June 5, 2007 | 1 min read

The Leith Agency has won the UK marketing communications account for Mexican beer brand, Sol.

This is the second appointment by Coors within the space of a month, having also appointed Leith to work on its Coors Fine Light account.

The Leith Agency’s brand consultancy sister agency, Leithal Thinking already works with Sol on developing its brand positioning.

Stuart Renshaw, brand director International and Portfolio brands at Cools commented, “Leith had already shown a clear understanding of the brand with the strategic positioning work we had done through Leithal Thinking. They were able to translate this into a big idea which will now be used across many channels this summer to put Sol back in the repertoire of the UK consumer.”

The new marketing campaign for Sol will launch this summer, in an attempt to challenge Corona.

Trending

Industry insights

View all
Add your own content +