Euro RSCG Biss Lancaster has been appointed sole PR agency for leading UK pet care retailer Pets at Home, to raise brand awareness on a national and regional level.
The consultancy will develop the retailer’s communication programme paying specific attention to brand PR, store openings, charity and national press office.
Cheadle-based Pets at Home is looking to open between 20-25 stores over the next financial year, providing pet nutrition, advice, accessories and toys.
The account will be serviced by the agency’s Edinburgh team, as well as from Manchester and London, and will be headed by Edinburgh associate director, Melissa Hinds.
Hinds comments on the win: “We are thrilled to be working with Pets at Home; a brand with huge potential. It’s exciting to be on board at a time when the concept is gaining such momentum. Our task is to build brand equity, as well as drive footfall in-store. We’re looking forward to getting stuck in.”