Cogent wins high-profile AGA Brand Advertising brief
AGA has handed its sought-after £1million brand advertising and marketing account to Cogent Elliott, following a five-way pitch.
The Meriden-based agency’s remit includes a national advertising campaign, direct mail, point-of-sale, digital consultancy and customer relationship management.
The first creative work for the range cooker firm is expected to launch in the Autumn.
The account was previously held by Cheshire based agency, Morris Nicholson Cartwright.
Simon Page, AGA marketing director added: “Cogent’s understand of our strategic challenges and ability to apply outstanding creativity across the full range of media, coupled with their insight into our target market through their work with other premium brands such as Jaguar and Fortnum & Mason makes them an ideal partner for AGA.”
In April, Cogent Elliott’s chairman Bill Husselby launched a new agency, called Room 251 in order to handle the relaunch of the MG brand later this year.