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Frame wins monster truck Design brief

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By The Drum Team, Editorial

May 17, 2007 | 1 min read

Following a three-way pitch, Frame has won a design project from The Terex Corporation.

Responding to a brief to promote Terex’s TA30 Artic truck, Frame has designed a range of press advertisements, brochures and exhibition materials, in both English and German.

Terex Corporation is a global manufacturer with 2006 net sales of approximately $7.6 billion. It operates in five business areas, manufacturing a broad range of equipment for use in various industries, including construction, infrastructure, quarrying, mining, shipping, transportation, refining, and utilities.

Victoria Ford, marketing manager for Terex Equipment, said of the brief: “The TA30 truck is a high profile product for Terex and it was important to get the right partner with whom to work. It requires quality design, in depth product knowledge and attention to detail. Frame have demonstrated all this in a very short space of time.”

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