Eastern Airways tasks Milton Bayer with branding and advertising brief
UK regional carrier, Eastern Airways has appointed Northampton-based Milton Bayer Creative to manage its rebrand.
The new look is launched this month through an advertising campaign appearing in The Spectator. Outdoor advertising is expected to follow.
The airline runs routes across a network of 16 UK airports, as well as Brussels. “It has earned its stripes for first class operational efficiency and performance and good customer service but was keen to incorporate more of its personality into the brand,” said Ed Grant, strategic account manager at Milton Bayer.
Eastern Airways, head of marketing Nadine Shaw said: “We refreshed our corporate identity last autumn, extending it to our aircraft livery. This second phase will look at greater consistency of branding across all our marketing material. The series of new ads created by Milton Bayer encapsulate our image; professional and personable with a nod to the unconventional.”