CBJWT lands £2m Lake District tourism account
Cheethambell JWT has been given the task by Cumbria Tourism of leading the new positioning drive for Cumbria and The Lake District.
The agency won the £2million account following a strategic and creative, eight way competitive pitch.
This will include press, print, direct marketing, digital and ambient media.
Jane Clancy, managing director of Cheethambell JWT said, “Being appointed to handle a major tourism brand is exciting in itself, but it’s even better when the destination is virtually on your doorstep and resonates strongly with every member of the pitch team. Our pride and passion obviously shone through in our creative approach, enabling us to capture the key essence of what sets The Lake District apart from any other region in the UK.”
Meanwhile the agency has also produced a new TV commercial for Blackpool Pleasure Beach, to launch its new roller coaster, Infusion.
Cheethambell JWT was hired without a pitch earlier in the year, due in part to the agency\'s experience in the sector with Alton Towers.