Bathroom group hires marketing concepts for Ads
Marketing Concepts has been appointed to handle creative accounts for Buyrite Bathrooms and Bathroom Planet, both part of the Glenterrin Group.
The win adds to the Victor Paris account, which is also part of the Glenterrin group, which Marketing Concepts won at the end of last year.
Targeting ‘price conscious consumers with an eye for quality’, Buyrite Bathrooms has showrooms in Edinburgh, Fife and Broxburn, offering everything from basic accessories to state of the art jacuzzi baths.
Part of the largest bathroom distribution group in Scotland, Bathroom Planet offers value prices on designer goods, featuring whirlpool baths, steam showers and fitted bathroom furniture.
Gary Cameron, director of Marketing Concepts, said; “Although all three brands within the Glenterrin Group are bathroom suppliers, they target very different market segments.”
The agency was awarded the accounts for Buyrite Bathrooms and Bathroom Planet after a successful creative campaign for Victor Paris in January.”