prego’s full house of William Hill projects
Bookmaker William Hill has launched a new direct mail campaign to promote its entire suite of online gaming products.
The activity, developed by Otley-based prego, is based around a CD Rom containing downloadable versions of, and links to, William Hill’s collection of gaming products, including casino, poker, sports book, gaming, bingo as well as skill games.
Prego worked closely with William Hill’s internal design team on the project, which contains an eight-page stitched booklet and introduction letter.
The work consolidates the agency’s relationship with William Hill, having recently launched a new online bingo product for the bookmaker, which will be taking full advantage of the relaxed gaming laws.
Lester Fernandes, E-gaming marketing manager at William Hill, said: “William Hill’s portfolio of online products is varied and extremely stimulating, both visually and mentally. The products really have to be experienced first hand to get a feel of their excitement and accessibility. Having introduced bingo and skill games as well as adding dozens of new games to our existing range, this mailer is a compelling way to inform customers what other great products they can play with William Hill.”