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Poulters chosen for Yorkshire Olympic brief

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By The Drum Team, Editorial

April 27, 2007 | 1 min read

Poulters has been tasked to work on several projects for public-private partnership, Yorkshire Culture.

The Leeds-based agency will design and produce a strategy document for the Yorkshire Committee for the London 2012 Games, which will outline the region’s support and the potential contribution it hopes to offer.

The digital division of Poulters will also redesign and relaunch the website for Yorkshire Culture.

The agency was previously been involved in the bid for the Olympic Games in London, when it created Yorkshire’s original bid support document while also devising a PR and advertising support campaign.

Gary McCall, managing director of Poulters said: “We have been involved with Yorkshire’s 2012 support from the very early days and are thrilled to continue the involvement with these next stages. The games are an exciting prospect for the whole nation and it’s great that our region is committed to generating so much support and enthusiasm as we head towards 2012.”

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