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Jupiter rebrand NBS

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By The Drum Team, Editorial

April 27, 2007 | 1 min read

Jupiter Creative has rebranded Nottingham Building Society and Nottingham Property Services, following a 22-way pitch in August last year.

The new brand – ‘The Nottingham’ – was created in order to provide increased integration across advertising, branch interiors, customer literature and uniforms.

David Marlow, sales and marketing director of The Nottingham, commented: “This is a momentous time in the history of Nottingham Building Society and we’re all really excited about the changes. Jupiter understands that customers are looking for more than price in this market and has created a powerful proposition based on real life and real people.”

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