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Divine approach taken for Tizer brand relaunch

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By The Drum Team, Editorial

April 27, 2007 | 2 min read

Divine Marketing has won the relaunch task for the soft drink Tizer.

Tizer’s relaunch, which includes a product repackaging, is centred around the move to reformulate Tizer’s recipe to take it closer to the brand’s original fruit flavour.

The Leeds-based agency has been appointed by AG Barr to handle creative and production for “a substantial” trade press advertising campaign which will be the main advertising to support the relaunch.

The brief is to create a series of ads to emphasise the brands low artificial ingredients content and high proportion of real fruit juice.

Paul Barker, impulse channel manager for Barr said of the brand relaunch; “A lot of effort has gone into pitching Tizer right, in terms of flavour, natural ingredients and contemporary image in order to appear credible for a teen audience.”

Barker continued, “It’s important that retailers are brought on board with the messaging, so we wanted to create communications with a bit of stand out, expressing the ‘new news’ about Tizer.”

Media buying for the campaign will be done by PDP Manchester, while the new packaging design was created by Coker Brand Design in Essex.

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