Visitscotland looks to frame for SP support
VisitScotland has appointed Frame to its sales promotion agency roster.
Frame will begin work immediately on summer golf activity using on and off line media. Realise will provide digital support for the campaign.
The project is part of a three-year contact awarded following a statutory tendering process.
Helen Campbell, UK and Ireland group marketing manager at VisitScotland commented: “During the pitch process, Frame demonstrated a clear understanding and real passion for our product and we look forward to working with them”
Graeme Atha, a partner at Frame, added: “This is clearly a fantastic win for Frame. VisitScotland is one of the fabric brands and the initial golf project is a real dream for us. It also gives us the opportunity to demonstrate our through-the-line expertise to create something great for Scotland.”
The tourism agency briefed a number of agencies for its digital, direct marketing, sales promotion and fulfilment accounts at the end of April, after the business was advertised through the European Journal.
Through pre-qualification, VisitScotland briefed a selection of agencies.
There were eight sales promotion agencies vying for the work, with eight digital agencies, six direct marketing teams and ten fulfilment agencies all still waiting to hear results in other areas of the pitch.
BD Network was the incumbent agency on VisitScotland’s sales promotion business, while the DM work is currently handled by WWAV.
It is thought that the above-the-line creative account, held by 1576, will not be affected by the review.
The final announcements are expected to be made over the coming weeks, following the Scottish Parliamentary elections at the start of May.