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Fruitful tories win for Ex-Ten Alps MTD creative boss

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By The Drum Team, Editorial

April 20, 2007 | 1 min read

Fruitful Advertising, the new advertising agency founded by former Ten Alps MTD creative director Giles Etherington, has been appointed by the Scottish Conservative Party.

The agency will now create a campaign for the up-coming Scottish Parliamentary election campaign.

The agency has been briefed to develop an integrated campaign, which includes press, outdoor, direct marketing and party political broadcasts.

It will also help develop ideas for PR campaigns and press conferences.

Fruitful has already attracted a number of clients, including Scottish Borders Chamber of Commerce, Kelso Races and Bontour travel agents, with the agency winning the Scottish Conservatives business following a five-way pitch.

Before joining Ten Alps MTD in Edinburgh, Etherington previously worked at JWT and Saatchi & Saatchi. He is joined at Fruitful by account director Rachel Etherington.

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