Curious Group create ‘largest ever’ b2b marketing campaign for Dell
Dell has launched one of its largest ever marketing pushes through Glasgow-based Curious Group.
The computer giant has unveiled a massive online marketing strategy which is being driven by the Scottish creative agency.
Entitled ‘Did You Know?’, it’s is the company’s biggest ever business-to-business marketing campaign.
CuriousGroup, which has already established itself as one of Dell’s lead agencies, is implementing all the creative work for the ‘Did You Know?’ project that targets 25 European countries and uses 19 different languages.
Rather than selling a particular Dell product, the campaign aims to create an entirely new image for the company. It aims to raise its profile within the business community and show that Dell is much more than a firm that produces cost effective PCs to home users.
Dan Kersh, who led the 20-strong online Curious Group team, said: “It is an enormous privilege to be asked to undertake a project of this magnitude and importance. We have built a web-based campaign that is the first of its kind and shows that Dell is much more than a company that makes excellent home computers.”
Joe Blake, Curious Group director, added: “We have a strong relationship with Dell and enjoy working with a company that has such a strong global reputation. When you work with the best companies, it brings out the best in you.”
Lisa MacEnroe, senior manager, EBU Online, Dell EMEA (Europe, Middle East, and Asia), said: “I had heard great things about Curious. It made sense to discuss this project with the team, as they had already been doing a lot of work for Dell.
“I was so impressed by the entire team when I had an opportunity to meet them all in Glasgow last September.
“When you start working with any agency, it is always important that they understand the culture of Dell, the Dell brand, our products and, of course, the IT environment. The Curious team made it easy to work with them as they understand Dell and are quick learners.”