Ambergreen to drive Mform SEO
Mortgage comparison website, mform.co.uk has appointed search agency Ambergreen to create a search marketing strategy.
Although around 60 percent of mortgage buyers start their research online, only eight percent actually complete the purchase online.
Mform.co.uk is targeting this gap, encouraging a behavioural change in the market place.
Ambergreen has initially managed the migration of traffic from one site to another, following the re-branding of the domain from UKmortagesonline.com to mform.com.
The transition had to be sensitively managed to maintain traffic levels and protect the company’s online presence.
Additionally, Ambergreen provided consultancy on mform’s content management system; now the focus is on optimising the site and building links to other key websites.