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Marketing Concepts adds to Council projects

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By The Drum Team, Editorial

April 6, 2007 | 1 min read

Marketing Concepts has been appointed to develop a brand identity for the newest activity to hit Midlothian Snowsports Centre at Hillend.

Currently aimed at the under-12 age group, young daredevils are invited to hurtle down the slopes at top speeds in an inflatable tube, specially designed and imported from Canada.

Various options for the new brand identity have been presented, however, the centre is not expected to announce its decision until early April.

This latest project comes after a long association the agency has enjoyed with Midlothian District Council, which runs the Hillend facility.

Previously, Marketing Concepts has launched the brand identity of Tonezone, the council’s own chain of sports and leisure facilities; Partyzone, a themed children’s party concept and Cafe 360, a new restaurant facility at the Midlothian Snowsports Centre allowing private and group bookings.

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