Lynchpin recruits channel manager to drive expansion in London
Lynchpin, the Edinburgh-based online marketing analysis company, has recruited Alison Williams as channel manager to drive the company’s expansion throughout the UK following a series of account wins including Airtours and Marks & Spencer Money.
Williams has been brought on board to develop new business, providing a primary point of contact for interactive and digital agencies in London and the South East.
She will be responsible for building working relationships with partners, helping them understand the analytics’ value.
Williams’ experience includes roles at IBM UK and retail brand Fat Face, where she was behind the development of a new brand strategy and its online relaunch.
"It’s exciting to be on the ground, driving new business in the South East, building relationships and laying foundations that will pave the way for further growth and development in the area," Williams said.