McCann secures trio of sage wins
Sage has appointed Universal McCann to manage media and planning buying for its UK accountants division.
The win is the latest in a trio of Sage successes at McCann following its appointment last June as lead strategic agency. In October it won the brief for the software giant’s data specialist division.
Sage UK is a leading supplier of business management software and services to 700,000 customers worldwide.
Michele McKenna, head of marketing at Sage Accountants, said: “At Sage, it is really important to us that we understand our customers, and communicate with them in the best ways possible.”