Glorious Creative wins Institute of Directors role
The Institute of Directors (IoD) has appointed Glorious Creative to handle event marketing and brand material for the organisation in the northwest.
The Manchester-based agency will create material for IoD’s awards, and work alongside regional director Laura Wolfe in creating a more modern and consistent image for the organisation.
Scott McCubbin, MD of Glorious, said: “When I edited Entrepreneur magazine, I saw the IoD change dramatically. Perceptions have changed, but the material hasn’t moved with it. Each element is branded and designed ad hoc. There’s a great opportunity to create a look which fits with the IoD’s new dynamic style.”
Glorious’s first events work will start with the IoD North West Director of the Year Awards in September.
Wolfe said: “The awards have grown in stature year on year. Now, in their fourth year, we realised that we needed a consistent brand for the awards to match their growing status in the market place.”