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Blue Marlin create Coco Drink packaging

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By The Drum Team, Editorial

March 29, 2007 | 1 min read

Blue Marlin has redesigned the packaging for Dr Antonio Martins’ Coco Drink. The drink range – which consists of coco juice, milk and cream – already retails in continental Europe, but is looking to create a premium positioning for the product in the competitive UK juice and smoothie market.

Blue Marlin has designed the logo for the Dr Antonio Martins brand to show a coconut leaf sprouting from the letter ‘d’ to communicate the company’s expertise in coconut biology.

The brand has been repositioned to appeal to people who take care of their appearance or who want to detoxify their bodies by drinking an isotonic drink.

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