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Old dogs learn new tricks for age-war TV show

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By The Drum Team, Editorial

March 8, 2007 | 1 min read

Back In Business, a new series coming to BBC2, is looking to find retired creatives from the advertising industry who think they still have what it takes to compete with a younger candidate.

Production company Twenty-Twenty will pit the retired creative against a fresh-faced twentysomething looking for their first break in the industry as they compete for a job at a top advertising agency. After one month, the winner will be offered a full-time contract.

The aim of the four-part series is to see if age and experience is worth more than youthful enthusiasm or vice versa.

In a survey of 300 employers, 80 per cent said that they supported the idea of people working into their 60s, but 75 per cent had no employees aged over 60.

Email stuartfroude@twentytwenty.tv for more information.

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