Stanley returns to tv with help of Mccann erickson
Stanley, the tool and hardware brand, is heading onto TV for the first time in 10 years as part of a seven-figure marketing campaign.
The activity, which is being handled by McCann Erickson Birmingham, will also include advertising in trade and consumer press titles. In addition, McCann\'s PR department will handle a 12-month PR programme, combined with a series of ambient events scheduled to run throughout the summer.
David Osborne, head of marketing for Stanley, who is managing the integration of the campaign, said: \"We have a lot to shout about this year. We\'re really excited that we have the level of investment to communicate our latest innovations and designs, and we want to ensure that features and benefits of our new products are seen and heard.
\"The activity hopes to re-connect with the needs of today\'s professionals and expose the world-famous Stanley brand among those who have recently entered the trade.\"
Stanley hopes to re-enforce its position as the market leader in hand tools and tool storage with activity initially targeting the professional trade.