Tula calls in 999 for Spring/Summer collection
999design has been commissioned to develop a marketing campaign for the handbag brand Tula to launch its Spring/Summer 2007 collection.
The campaign will include press advertising in key fashion titles during February and March, and will be aimed at BC women aged 25- 40.
The latest project follows 999design’s task last year to develop ideas for Tula handbags in Autumn/Winter 2006. In addition to the advertising, point of sale and trade catalogue, 999design presented ideas for a Tula re-brand focusing on the logo and its application on to leather handbags. This work has now been implemented and will be seen in this season’s collection.
Nick Vance, marketing director of Radley + Co., which owns the Tula brand, said: “This season’s marketing campaign and the new brand identity are both exciting steps forward for Tula. They will do a great deal to raise our profile with stylish, confident women who enjoy fashion-forward accessories.”