James makes comeback with Love branding
Love has created a new identity for newly-reformed 90s band, James.
James approached Love to develop the new identity as well as an advertising campaign, which will appear across national and local press, posters and a new website.
Posters will be seen through the cities in which the band will tour – Glasgow, Birmingham, Newcastle and Manchester – as well as at the gigs.
Adam Rix, designer at Love, said: “This is a fresh start for the band with a hand customised typeface and a modern take on the iconic James flower. Because the boys are so passionate about design, they understand what we do and want everything to look perfect, which makes working for them very enjoyable.”
James, which last performed six years ago, will be performing a mixture of old and new songs as part of their comeback tour.