GLS creates new Soreen campaign
Malt loaf brand, Soreen has launched a new campaign created by Stoke on Trent-based Grisdale Lesniak Swann.
The humorous executions are running in the North West on billboards within a mile radius of supermarkets, 6 sheets at supermarkets and trolley cards in stores.
Grisdale Lesniak Swann’s joint managing director Alex Swann, said: “Research shows that people know and love Soreen but have just got out of the habit of buying it. That\'s why we feel it\'s necessary to remind people about the product at the point of sale. Our media strategy, therefore, is designed to jog people’s memories first on billboards, then 6 sheets and then trolley ads as they approach and arrive at supermarkets. We’re also running sampling sessions at stores throughout the campaign.”