ex-navyblue head of digital launches agency to advise on online marketing
Scott Howard, former head of digital at design giants Navyblue, has launched a new agency, DigitalAim.
The launch has been cemented by the win of a pan-European planning and research project for Kellogg’s.
DigitalAim will advise clients on how to achieve more in the competitive digital communications sphere. The agency will not design or build websites, but offer advice on a client’s approach to wider online marketing opportunities.
DigitalAim has been hired by Kellogg’s to research and plan a content strategy for a 12-language site offering promotional support and nutritional and product information to managers of food service outlets across Europe.
It will now be rolling out an eCRM campaign incentivised by free POS material for catering units.
“We will offer guidance on briefing agencies to gain more value for money through greater client-side project planning,” said Howard.
“We will also be offering clients competitor analysis within the digital space, from which we can define a content strategy that differentiates our customer in their market and sets a copywriting tone that talks directly to their target audience.
“Our focus is on adding value to the work of the agency engaged in a site redesign and build.
“We also guide clients in planning appropriate uses of search and affiliate marketing, CRM and email marketing promotions and online advertising.”