Clayton Graham helps regenerate Inverclyde area
Clayton Graham has been appointed to take on the full marketing and communications programme for urban regeneration company Riverside Inverclyde.
The four-year account was won following a three-way pitch and will see the agency take on a range of tasks for the 10-year development plan.
This will include a range of community engagement initiatives, strategic events and awareness exercises aimed at promoting and encouraging the community – both residents and businesses – to get behind the project.
Clayton Graham’s e-business division will be responsible for the concept and design of the new website and e-bulletins, while also developing a new media strategy for the marketing suite.
Jacqueline Mackenzie, Riverside marketing and communications manager, said: “Riverside Inverclyde’s vision is for Inverclyde to be a location of choice, a place where people want to live, work, visit and invest. We will promote the area’s huge potential and to exploit opportunity for the benefit of the business and residential community of Inverclyde.”